Shannon is a Detroit, MI native with a Bachelor of Arts in Broadcast Journalism from Hampton University and a Master of Arts in English and Creative Writing from Wayne State University. After graduating with her Masters, Shannon kicked off her career in Marketing, working as a Marketing Specialist in the Testing, Inspection, and Certification (TIC) industry. While working as a Marketing Specialist, Shannon gained experience in the Construction, Engineering, Building Products, Environmental, Pharmaceuticals, Medical Devices, and Transportation Sectors.
Shannon joined VPG in 2021 to establish the Marketing Department. Since joining the team, she created and launched the new logo and website, established the company's social media presence, and reintroduced the new company brand. She also spearheaded the VPG Hurricane Ida Disaster Recovery project. In addition to marketing, Shannon manages the customer engagement for the company's residential repairs and oversees customer outreach and customer and employee retention.
Shannon's unique experiences as a creative writer and journalist help her to create marketing strategies with proven success in driving organic growth, building brand awareness, and generating revenue.